Post by parvej64 on Nov 6, 2023 4:24:30 GMT 1
Access to various advertising formats Google Ads supports various advertising formats, including: text ads in search results, image banner ads on partner sites, video ads on YouTube . Each advertiser can adapt the advertising format to the preferences of his audience. Advertising in Google Ads – settlement models Advertising in Google Ads offers several payment models that allow you to pay for different types of actions. The most popular payment methods include: CPC (Cost-Per-Click) – cost per click. In this model, you only pay when someone clicks on your ad.
This is a common pricing model for text advertising in Google search results. You pay for the traffic generated by clicks. eCPC (Enhanced Cost-Per-Click) – extended costs per click (improved version of CPC). With eCPC, Google automatically adjusts your photo retouching click bids to increase your chances of earning additional conversions. CPM (Cost-Per-Thousand Impressions) – cost per thousand impressions. In this model, you pay for every thousand views of your ad. The solution most often used for image (banner) ads on Google partner sites.
Useful when you want to increase brand awareness and reach more people, regardless of clicks. CPV (Cost-Per-View) – cost per display. This billing model mainly applies to video ads on the YouTube platform. You pay to watch your video for a specific period of time (e.g. seconds). If the viewer skips the ad before seconds, you are exempt from paying. ROAS (Return on Advertising Spend) – return on investment in advertising. ROAS is an indicator measuring the ratio of profits to advertising expenses. You can set specific ROI goals and optimize your campaigns to achieve the specified ROAS.
This is a common pricing model for text advertising in Google search results. You pay for the traffic generated by clicks. eCPC (Enhanced Cost-Per-Click) – extended costs per click (improved version of CPC). With eCPC, Google automatically adjusts your photo retouching click bids to increase your chances of earning additional conversions. CPM (Cost-Per-Thousand Impressions) – cost per thousand impressions. In this model, you pay for every thousand views of your ad. The solution most often used for image (banner) ads on Google partner sites.
Useful when you want to increase brand awareness and reach more people, regardless of clicks. CPV (Cost-Per-View) – cost per display. This billing model mainly applies to video ads on the YouTube platform. You pay to watch your video for a specific period of time (e.g. seconds). If the viewer skips the ad before seconds, you are exempt from paying. ROAS (Return on Advertising Spend) – return on investment in advertising. ROAS is an indicator measuring the ratio of profits to advertising expenses. You can set specific ROI goals and optimize your campaigns to achieve the specified ROAS.