Post by juthi52943 on Dec 24, 2023 5:37:46 GMT 1
The last effort to make is to think through the eyes of your Buyer Personas. In this phase it is necessary to create original content, simple to understand and well-in-depth. Leveraging content means distributing the "right" content to the "right" person and at the "right" time. When writing a text you must think about the profile of the identified Buyer Personas. The use of a language suitable for the potential customer is fundamental.
For example, if he is a boy he will communicate his thoughts differently from an older person, or, if he has an important cultural background he will be more predisposed towards a certain language compared Job Function Email List to those who don't have it. Creating content aligned with the way of being, speaking and thinking of your Buyer Personas will allow you to establish an immediate relationship of esteem and trust.
This translates both into a greater likelihood of conversion and into greater attention to the other topics covered. The use of the "right" language is also fundamental in the research phase. It is customer has a problem or needs information, he searches for the solution on search engines using the language he normally uses when speaking. PROVIDE THE RIGHT PRODUCT INFORMATION AT THE RIGHT TIME By always keeping in mind your Buyer Personas and their particularities, you are able to distribute the content in the "right way" and at the "right time.
For example, if he is a boy he will communicate his thoughts differently from an older person, or, if he has an important cultural background he will be more predisposed towards a certain language compared Job Function Email List to those who don't have it. Creating content aligned with the way of being, speaking and thinking of your Buyer Personas will allow you to establish an immediate relationship of esteem and trust.
This translates both into a greater likelihood of conversion and into greater attention to the other topics covered. The use of the "right" language is also fundamental in the research phase. It is customer has a problem or needs information, he searches for the solution on search engines using the language he normally uses when speaking. PROVIDE THE RIGHT PRODUCT INFORMATION AT THE RIGHT TIME By always keeping in mind your Buyer Personas and their particularities, you are able to distribute the content in the "right way" and at the "right time.